Via MyAuchan smartphone app, Auchan is to navigate shoppers around stores and help consumers reduce food waste, reports Les Echos. Digital agency Phoceis has developed these two new functions for the French retailer’s MyAuchan app. The navigation tool has already been tested in one outlet, it sorts items on the shopping list according to the store layout and gives customers directions to the products. The other function alerts customers before products reach their expiry dates. To enable this, shoppers have to scan items before putting them in the fridge. While instore navigation is expected to be rolled out soon, the best before date feature will not be implemented until 2015…
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